ModestMix: a Hot New Tea Startup With Edgy Branding


Lake Tahoe, NV (November 30, 2015) – Tea is a staple among many cultures and has been around for thousands of years.  But lately it seems to be making a resurgence.  Since 1990, the tea market in the United States has grown by over 500%.  It’s no surprise then that tea is the 2nd most popular beverage in the world, next to water.

Many tea lovers choose their teas based on taste, quality of ingredients, and cost.  But traditionally most tea companies have marketed themselves in a more conservative fashion, making it difficult for them to stand our to consumers.  ModestMix has a different approach: to add some humor into the mix.

Their founders have been making loose leaf tea for their friends and family for years, and decided to make a business out of doing what they love.  But they also have a crass sense of humor, so they wanted to have some fun with the branding.

The current ModestMix tea lineup includes:

Wake The Fuck Up – a black tea that gives you some energy to start the day.

Go The Fuck To Sleep – a herbal tea that’ll help you relax at night.

Dumb Ass – a tea filled with herbs that help improve concentration, memory, and focus.

Hung The Fuck Over – specially formulated to reduce the effects of a hangover.

Pootea Tang – a delicious black tea with chocolate and orange flavors.

Kick College In The Face – a collection of four of the most badass teas above, to help college students with their toughest challenges.

ModestMix creates high-quality, organic tea blends that are great for bachelorette gag gifts, white elephant gifts, or for any tea lover who isn’t offended easily.

About Modest Mix

ModestMix has a passion for creating delicious, organic, loose leaf tea blends with a sense of humor. Based in Lake Tahoe, they use the purest ingredients in their line of black, green, and herbal teas. Their edgy branding has created a lot of buzz in the media.

Media Contact

Jamah Dacus, Tea Maker & El Presidente
PO Box 4225
Stateline, NV, 89449



Jamah is the "Tea Maker & El Presidente" of ModestMix. She enjoys kicking ass and taking names. And of course tea. Lots and lots of tea.